Hello! I'm Simone.

I design services and experiences centered around people's needs.

As a designer and consultant, I work for government organisations, NGOs and the private sector.

What I do

Understanding people and organisations

In-depth interviews
Ethnographic and guerilla research
Synthesis workshops

Developing ideas and strategies

Co-creation workshops
Concept visualisation
Prototyping (paper, digital, experiential)

Delivering impact and change

Concept and usability testing
Minimum viable products
Agile delivery
Stakeholder engagement

Helping others to think like a designer

Innovation labs
Skills transfer and capability building
Design thinking workshops

What I love

Designing for positive change

I love using human-centred design as a tool to solve problems that really matter – and at the same time drive innovation, identify business opportunities and save money.

Collaborating and co-creating

I love working transparently with multidisciplinary design teams that empower users to solve their own problems and engage stakeholders actively in the design process.

Helping people to grow

I love sharing my experience and skills generously with team members and stakeholders. Design capabilities support clients to create a more lasting impact.

Having a plan and changing it

I love developing solid plans – and taking on the challenge to improvise when circumstances change.

Projects I worked on

How can public servants in the UAE deliver services that increase the citizens’ happiness?

How can we measure and improve UNDP Armenia’s level of innovation?

How can technology help to reduce youth unemployment in rural Albania?

How can a local council save money and improve the journey to school for children with special educational needs?

How can new ways of working and agile methodologies encourage teams to work together and deliver better services?

How can a local council support people who have become carers for their loved ones?

How can technology enable Lufthansa employees to collaborate better?

How can digital technology support people to raise money for community projects?

How can architecture be used to encourage policemen to deliver a community police service in Moldova?

How can a local council make sure vulnerable people are safe in severe weather conditions?

Clients I worked for

Stuff I talk about

Service Conference Global / Amsterdam

Exploring the role of an organisation’s culture when teaching 80 public service professionals to design services in a human-centred way.

Co-presented with my client Muna Al Dabbah.

Service Experience Camp / Berlin

How to increase the designer’s impact when building design capabilities and sharing skills with clients alongside projects.

Service Design Podcast

Why Service Design in the public sector needs to become better and how teams need to be set up to deliver change.

World Usability Day / Stuttgart

Methodologies designers can use to include user research in their everyday practice - even without having time, budget or permission.

Design for Europe / Vilnius

Applying human centred design to the challenges of the public sector.

I’d love to do a talk on chairs.